Me-Ga (Media Innovation & Game Research) is a research unit at Aalborg University in Denmark.

Me-Ga (Media Innovation & Game Research) is a research unit at Aalborg University in Denmark. Our research is focusing on designing, developing and evaluating innovative media experiences and how to create applied serious games with a purpose e.g. to support motivation, engagement, learning, and communication. We are also at the helm of the Samsung Media Innovation Lab for Education (SMILE Lab), where it is possible to experience and work with the latest technological advances within innovative computational media content and interactive storyworlds.

In Me-Ga we ask research questions such as:

  • How can one exploit the captivating properties of games to engage users, students, and gamers by designing, developing, and evaluating transformative and motivating learning environments?
  • How to develop new methods in order to evaluate innovative serious games and media experiences in an applied context?
  • How can one design and implement interactive narrative and storyworlds that adapt to the user in real-time?
  • How can our collaboration with the film, TV, animation and gaming industry be used to research and develop novel virtual production techniques and real-time production tools for film and TV?
  • How can media innovations and games facilitate inclusiveness and wellbeing of children and young people?


The staff in Me-Ga can be found here


The research team in Me-Ga participate in several national and international research projects.

In our projects we exploit real-time game-technologies for serious games and purposeful interactive experiences. By utilizing basic and applied research, we approach media innovations and games from a variety of perspectives including theoretical analysis, user evaluations, design, experimental studies, narrative research, ethnography, user- and player modeling, usability, action research, and case studies. Our vision is also to introduce novel evaluation methods by using a variety of tools within both self-reports, observations, telemetry and document data, as well as psychophysiological measures in order to understand processes like motivation and engagement.

Research projects can be found here


You can find a comprehensive list of publications affiliated with Me-Ga here


You can find a comprehensive list of activities affiliated with Me-Ga here


For more information, please contact:

Thomas Bjørner

Head of Media Innovation & Game Research,
and contact person

Henrik Schønau-Fog

Co-director of the SMILE Lab